This image showcases Almarai's rebranded campaign, featuring a fresh, new logo and an eye-catching visual for its Mixed Fruit juice. At the forefront, a vivid splash of juice creates a dramatic frame that accentuates the product. This dynamic display is further enhanced by juice droplets and sliced fruits - oranges, bananas, apples, kiwi, berries, and strawberries - all energetically exploding outwards, suggesting the product's freshness and zestful flavor. The advertisement is set against a warm, pale background that beautifully sets off the orange hues of the juice splash, lending the scene an inviting and cheerful ambiance.
Positioned prominently in the top left corner is the updated Almarai logo, underscored by Arabic script, which likely conveys the brand's promise or heritage. The company's website is displayed on the lower left for those seeking more information. Additionally, the bottom right corner features Arabic text, communicating the advertising headline "Inspired by You," a compelling message pertinent to the relaunch. Overall, the advertisement emanates a cheerful and wholesome appeal, intentionally designed to captivate consumers by depicting energy and the pure essence of nature's flavors.
Art Director: Wissam Chaar
Cooking Cream
Launching of Almarai Cooking cream
