Almarai is a distinguished Saudi multinational corporation renowned for its unparalleled expertise in the dynamic realms of food and beverage manufacturing and distribution. Anchored in the vibrant city of Riyadh, Saudi Arabia, the company's state-of-the-art headquarters not only symbolizes its robust presence but also serves as the nerve center orchestrating a far-reaching global network. With a relentless commitment to excellence, Almarai is dedicated to nourishing and delighting consumers worldwide through its diverse portfolio of high-quality products.
HOW DO WE COME UP WITH THE IDEA
The genesis of our campaign idea stemmed from a casual game of baby football, an unexpected source of inspiration. It all began with a simple question: 'Have you ever wondered where these fruits truly originate?' This seemingly innocent query ignited a spark of curiosity, prompting an in-depth exploration into the origins of these delectable fruits.
Our journey of discovery unveiled the hidden treasures of the fruit world, revealing that the finest guavas hail from the orchards of Egypt, the juiciest mangoes thrive in the heart of India, and the most vibrant oranges are cultivated in the sun-kissed groves of Brazil. Armed with these captivating insights, the creative process took flight, and we began sketching out our vision and crafting the composition for what would eventually become a comprehensive 360-degree campaign for Almarai Kuwait.
In the spirit of Albert Einstein's wisdom, we embraced the notion that 'Creativity is Intelligence Having Fun,' infusing our campaign with intellect and playfulness. The result is an exemplary showcase of how creativity can be harnessed to deliver a captivating and impactful message for the campaign.
The line says, "They came back with a big story...
and the story is on this pack (an Arabic proverb)."
Re-render this old Campaign image
in Blender (3D Program)
