Green Farms is proud to introduce its latest venture in the Saudi market: a premium line of Egyptian Rice heralding directly from the fertile crescents of Egypt. Embracing the rich heritage of its origins, the launch campaign is artistically interwoven with the patriotic hues of the Egyptian flag, each visual in the series featuring an array of Egypt’s most beloved culinary creations.
Positioned as "The Authentic Taste of Egyptian Tradition," Green Farms' Egyptian Rice aims to establish itself as a staple in Saudi Arabian cuisine. The tagline, "Excellence in Every Grain," underscores the brand's commitment to providing a superior Egyptian product, promising to deliver not just rice but a legacy of Egyptian authenticity and quality to the discerning palates of Saudi consumers.
The line - " The Original Egyptian Rice."
The tagline - "Superior Egyptian Product."
The tagline - "Superior Egyptian Product."
Art Director: Wissam Chaar
Launch of Bab Al Hind, famous for its Indian Basmati Rice.
A full campaign that has run in the market for three months.
A full campaign that has run in the market for three months.
The headline says, "Real Rice, not just in words."
Speech Bubble says "Solid," "Light," and "Thin."
The Tagline says, " The Original Indian Basmati
Speech Bubble says "Solid," "Light," and "Thin."
The Tagline says, " The Original Indian Basmati
