Unilever's Dove brand, a global name known for its dedication to personal care, anchors its "Cares For Your Hair" campaign in a testament to femininity. To complement its promotional product, Dove introduces an intricately designed flower-shaped leaflet, which captures the essence of the brand's primary clientele – women. This creative approach echoes the delicate balance between beauty and care that Dove is renowned for worldwide.
Unilever Dove's "Cares For Your Hair" campaign. Flower leaflet to be enclosed with a promotional product.
As Dove's target audience is mainly women, we came up with flower
the folded leaflet that reflects femininity.
